Aaron_F, I understand your feelings about people pushing their line of supplements in their books. But are you saying that the Metabolic Diet is not affective just because he pushes his supplements in the book? If you are I would have to disagree. I got great results without even using supplements by following his nutritional recommendations. I just found that it was a hard plan to stick with day in and day out so I don't follow it anymore. I'm sure it would work well for other's who are more disciplined than me. Also, when Dr. Di Pasquale wrote his first book "The Anabolic Diet" he didn't sell supplements so he only mentioned useful ones. From a business standpoint it only makes sense to recommend his own supplements in his books. But I don't think he ever says that you have to use his supplements or you won't get good results. You can substitute the supplements he recommends with other brands if you wish. Also, other than the higher than normal price (so I would never buy them) what makes his supplements "crappier" than any other brand out there?